By Dezan Shira and Associates
September 7, 2022
Photo credit: Getty Images/Patchareeporn Sakoolchai
In China, camping and outdoor activities are booming. The popularity of camping reflects a long-term rise in interest in outdoor sports and activities, as well as a trend toward short-haul and local travel driven by the pandemic. The budding industry presents a host of new opportunities in the outdoor activity industries. We discuss the trends and drivers behind the growing preference for camping in China and how investors can tap into the various related market segments.
Camping has become one of the hottest new trends in China’s travel industry. Domestic travel companies have reported a surge in searches for camping during recent…