Last year, entertainment and book apps comprised 18 percent of downloads and 49 percent of consumer spend on apps worldwide, according to data.ai’s latest report, State of Media and Entertainment: Mobile 2022.
Before delving into the findings on consumer spend and behavior across video streaming, music streaming and audio and comic book apps, here’s how data.ai defines the app subgenres:
Video streaming is divided into the genres of books and reference and entertainment. Books and reference apps are those that offer content through book readers, reference books, textbooks and dictionaries. This genre is further divided into the subgenres of audiobooks, comics, eBooks and other books and reference.
Entertainment apps are divided into the subgenres of game service, karaoke, live streaming, media player, music and audio, musical instruments, other entertainment, over-the-top…