Land ‘N’ Sea Distributing said its hybrid approach to trade shows in 2021 is paying dividends, with attendance up nearly 20 percent at its annual event at the Mohegan Sun Expo Center in Connecticut and overall sales up 30 percent from last year’s record show season.
After announcing earlier this year that its Marine & RV Dealer Trade Shows set for Las Vegas and Ohio would go forward as virtual events — with select shows to be held in-person — the Brunswick Corp. division sees its hybrid show format as a long-term solution for trade shows into the foreseeable future.
“Our successful virtual experience format combined with an in-person show this year was delivered flawlessly by our incredibly talented team [and] our hybrid solutions have enabled our dealers to engage with our leadership team and recognize our commitment to them,” said president Mike Conners in a
