POMPANO BEACH, Fla., Nov. 29, 2021 (GLOBE NEWSWIRE) — In 2020, Land ‘N’ Sea, a division of Mercury Marine and Brunswick Corporation (NYSE:BC) introduced its “Buy with Confidence” virtual program during the height of the COVID-19 pandemic, hosting its shows including the annual Kellogg/Land ‘N’ Sea show virtually and reporting a 40 percent increase in sales compared with their in-person shows in 2019.
This year, Land ‘N’ Sea returned to an in-person event at the Mohegan Sun Expo Center in Connecticut while retaining a digital experience for their other shows, and just reported an additional 30% increase in sales over last year’s record show season. Additionally, in-person attendance increased almost 20% compared with the last physical show in Connecticut in ’19. LNS also hosted two additional shows virtually this year, both with extremely successful sales.
The…
