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Boulder area, already a publishing hotspot, poised to become media mainstay

August 23, 2021
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Boulder area, already a publishing hotspot, poised to become media mainstay
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Eighteen months ago, Outside Inc., then known as Pocket Outdoor Media LLC, was a smaller niche publishing company with a portfolio primarily consisting of consumer and business-to-business bicycling titles.

The spring 2021 issue of Women’s Running, one of the titles owned by Outside Inc. (Courtesy of Outside Inc. )

Since then, it has embarked on a string of fundraising and acquisitions that culminated in its purchase of the iconic Outside magazine and its affiliated brands and has positioned itself to be a major player in the media space.

The rapid growth of Outside Inc. is emblematic of the publishing industry in Boulder and its surrounding areas at large. The region has long been a hub for the publishing industry. Now it is in an era of growth and change. It’s been going on for some time — two years ago, Active Interest Media purchased Popular Woodworking, Writer’s Digest,…

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