FRANCONIA — Some New Hampshire ski areas say the 2020-21 season was not so bad, but they would have preferred something other than the coronavirus as a backdrop.
“Considering that this was the first year that ski areas have ever operated during a global pandemic, I think it’s safe to say that we’re really pleased with how the season went,” said Jessyca Keeler, president of Ski New Hampshire.
Based on reports from several members, Keeler said ridership was up over last season.
“We had actually reached skier visit numbers just over last year’s when we came to that third week in March when everyone shut down last year,” Keeler said by email.
While Ski NH doesn’t track ski area revenues, Keeler said anecdotal information suggests revenue was up for sales of season passes and day tickets, but food and beverage sales were down.
Given that the…
