Company officials touted its retail sales momentum as validation of a continued interest in the outdoors and its line of outdoor products.
In December, Winnebago introduced its new brand – “Be Great, Be Outdoors” – focusing on outdoor activities, in part trying to reach those who want to get out after COVID-19 forced people indoors for so long.
“America is a unique country with many landmarks, an Interstate system stretching coast to coast, beautiful national and state parks, and more people who are camping and want to spend time outdoors,” said Ashis Bhattacharya, vice president of strategic planning and development for Winnebago Industries.
On an unseasonably warm Saturday morning in mid-March, Emily Michener sat down at a table inside a 21.5-foot long Springdale comfort travel trailer that sleeps five.
Outside, her husband, Nick, received a walk-thru tutorial from…