The overland phenomenon has shaken up off-roading, and with the popularity of the 4×4 Sprinter Van, the adventure rig market will never be the same again. The once great rise (and subsequent fading) of mud bogging, then rock crawling, and various other “hardcore” 4×4 pastimes has been eclipsed by an ironic pair of forces.
First, the wicked speed, comfort, and all-around capabilities of the latest side-by-side UTVs have meant consumers are increasingly turning to ready-made RZRs and Can-Ams for exploring trails. Second, today’s multi-day adventure travel movement has unleashed a long-overlooked market segment that isn’t interested in high-banking, the Hammers, or Sand Hollow. Much of this sub-market is middle-aged, but still others are younger and seamlessly blend human-powered backcountry sports with off-road exploring. Perhaps like me, you’ve…
