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The OTT war in India becomes intense in 2021, Telecom News, ET Telecom

February 7, 2021
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The OTT war in India becomes intense in 2021, Telecom News, ET Telecom
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The OTT war in India becomes intense in 2021Netflix, Amazon Prime Video and Disney+ have competition. Even as these established players expand their presence in the Indian market through innovations in content and strategy, a slew of new OTT players are set to disrupt and diversify the market.

Last year, the world stumbled upon the reality of entertainment in the digital space mainly thanks to the Covid lockdown. What now looks to burgeoning into a multi-crore industry in the country, almost threatening the very existence of cinema halls, promises many more options for the consumers.

We list some of the new players, who are carving a place in the Indian cyber space. Lionsgate Play

Starz, a leading premium global streaming platform launched in India last December. At the moment, the subscriptions available are Rs 699 for a year and Rs 99 per month. The platform aims to get into original content creation in India soon.“India has…

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