Upping your truck upfitting business as a commercial dealer

A look inside an Auto Truck Group upfit center.

With light- and medium-duty truck sales on a seemingly constant ascent, the need for upfitting solutions in the trucking industry continues to grow.

For truck dealers and specialty service operations already providing vehicle sales and/or custom body assemblies and maintenance, expanding one’s operation to provide upfit services is not a huge leap. But while the work is similar, such a jump should not be taken lightly.

Any business considering adding upfitting into its service offering or looking to increase the profitability of an underperforming upfit shop should make sure to follow these helpful tips.

Market your services

Truck upfitting is specialized, complicated work. Most service facilities don’t provide it. Shops that provide upfitting services should be aggressive in promoting their capabilities to…