Are People Really Ordering Prebuilt Bars Off Instagram?

Tom Siniscalchi was scrolling through his Instagram stories the week of Father’s Day when an advertisement came onto his screen. It showed an image of a lumber structure, almost looking like Lucy’s “Psychiatric help 5¢” booth from “Peanuts,” but with the letters B-A-R illuminated in yellow. “This bar is lit!” read the advertisement, with an offer to “Swipe up” to check out the website for Taverns-to-Go. Intrigued, the married father of three DMed the account for more details. By the end of the day, Siniscalchi had purchased a $2,000 bar for delivery straight to his Staten Island home.

“Within a week of ordering, they were in my backyard assembling the bar,” he explains. So far, Siniscalchi is insanely happy with it and can’t stop recommending it to others.

Ordering atypical products online these days is hardly weird, and that was even true before the…