What Happened: The videos posted Thursday night show the upcoming Lordstown Motors Corp (NASDAQ: RIDE) Endurance all-electric pickup truck.
In the videos, he shows viewers around and inside the truck and on the road.
Lordstown Motors CEO Steve Burns appears as the passenger.
Why It’s Important: The videos serve as mini-infomercials for the Lordstown Motors brand and stock. Lemonis has 575,000 Twitter followers.
Lemonis told his followers he wanted to see the truck for himself.
The videos could also show that the prototypes are real, versus a company like Nikola Corporation (NASDAQ: NKLA) that later admitted to showing its truck simply rolling downhill in promotional videos.
Some of the…