An ongoing pandemic and geotag-fueled over tourism are sparking innovation from today’s immersive travel guides.
Tristan Hamm sat on the coast of Oregon around a pulsing, orange campfire. The rhythmic sounds of DJ Samuel Lawrence danced through the background as a haze from West Coast wildfires enveloped Hamm’s small crew of adventurers and Lawrence’s makeshift DJ booth. Together, Hamm’s group had trekked from Los Angeles to Oregon just as the summer’s fire season descended in earnest. With no way out but to skirt around the blaze, the team was making the best of things.
Lawrence, a local artist and Oregon sensation, was happy to oblige.
“As an adventure company, you have to expect everything to go wrong,” says Hamm. “That’s the definition…