It’s hard to believe, but the latest data from the Outdoor Recreation Roundtable showing a 65 percent year-over-year decrease in sales among outdoor businesses actually counts as good news.
Of course, it’s all about context.
ORR, in partnership with the Oregon State University Outdoor Recreation Economy Initiative, has conducted several large-scale surveys of outdoor companies since the pandemic began. These surveys include responses from 23 national outdoor recreation trade associations, representing over 25,000 businesses with nearly 2.5 million employees.
The latest results, which present data for August, constitute the first time the numbers have not trended downward since the first survey was conducted in April. Responses to questions about supply chain disruptions, layoffs, and sales indicate that many outdoor businesses are headed in a positive…